Individual Nomination

The person eligible for this award must:

• The person eligible for this award must:

• Identify as She/Her, She/They, or They/Them

• Reside in AustraliaBe working in a UX, CX, service design, experience strategy, or related role within a digital or technology-focused organisation or team

• Have made a demonstrable contribution to improving the digital or customer experience of a product, service, or organisation

• The achievements described must have been completed in the Australian market during the 25/26 Financial Year

Team Nomination

• Have a minimum of 50% of team members identifying as She/Her, She/They, or They/Them
• Be working in UX, CX, service design, experience strategy, or a related field - whether as an individual practitioner or as part of a cross-disciplinary team.
• Have collectively delivered demonstrable improvements to the digital or customer experience of a product, service, or organisation
• The achievements described must have been completed in the Australian market during the 25/26 Financial Year

 What we are looking for in the entry:

• Clear and concise communication of the experience challenge or opportunity identified, and the approach taken to address it

• Demonstrated understanding of the target user or customer — their needs, behaviours, pain points, and motivations

• Evidence of human-centred design practice, including research, ideation, prototyping, testing, or journey mapping

• The effectiveness of the experience solution in delivering measurable improvements to user or customer outcomes

• Ability to influence business strategy and organisational culture through experience-led thinking

• Cross-functional collaboration and stakeholder management in service of better experiences

• Commitment to continuous professional development and an appetite for learning

• Active involvement in the digital community

Tip: When responding to questions, please provide as many numerical measures as possible - quantifying your success will help contextualise your submission for the industry judges.

1. 1. Full name(s) (first and last name of individual or key contact)

2. Role Title

3. Organisation

4. LinkedIn URL

5. Bio (150 words)

6. Share the organisation's elevator pitch (50 words)

7. What is the purpose of your role or your team's function within the organisation, and how does it contribute to digital or customer experience outcomes and overall business success? (100 words)

8. Describe a UX or CX initiative, project, or body of work you or your team delivered during the 24/25 financial year. What was the experience challenge or opportunity, and what approach was taken? (300 words)

9. What research, design, or experience methods did you or your team use to understand users or customers and inform the solution? How did these shape the outcome? (300 words)

10. What challenges did you or your team encounter while delivering this work, and how were they overcome? (300 words)

11. Tell us about the outcomes and how they compare to your original goals. Include any improvements to user satisfaction, customer retention, conversion, accessibility, or other relevant metrics that demonstrate effectiveness. (300 words)

12. How do you or your team continuously evolve your approach to digital or customer experience? How have you contributed to lifting the standard of experience practice within your organisation or the broader industry? (250 words)

13. Please provide a link to your portfolio, or testimonial that highlights the experience work discussed in your submission or your contributions to the tech industry or gender equity.