The person eligible for this award must:

• Identify as She/Her, She/They, or They/Them

• Reside in Australia

• Be working in a digital marketing, growth, sales, demand generation, brand, or related role within a digital or technology-focused organisation or team

• Have made a demonstrable contribution to the growth, acquisition, retention, or revenue outcomes of an organisation through digital

• The achievements described must have been completed in the Australian market during the 25/26 Financial Year

 What we are looking for in the entry:

• Clear and concise communication of the growth challenge or opportunity identified, and the strategy taken to address it
• Demonstrated understanding of the target customer or market — their needs, behaviours, and decision-making drivers
• Evidence of data-driven thinking, including the use of analytics, experimentation, and performance measurement to inform and optimise strategy
• The effectiveness of the growth strategy in delivering measurable commercial outcomes — including acquisition, conversion, retention, revenue, or brand impact
• Creativity and innovation in approach — whether through channel strategy, campaign execution, content, or go-to-market thinking
• Ability to influence business strategy and cross-functional teams through growth-led thinking
• Commitment to continuous professional development and an appetite for learning
• Active involvement in the digital community

Tip: When responding to questions, please provide as many numerical measures as possible - quantifying your success will help contextualise your submission for the industry judges.

1. Full name (first and last name)

2. Role Title

3. Organisation

4. LinkedIn URL

5. Bio (150 words)

6. Share the organisation's elevator pitch (50 words)

7. What is the purpose of your role within the organisation, and how does it contribute to growth, marketing, or commercial outcomes and overall business success? (100 words)

8. Describe a growth, marketing, or sales initiative you delivered during the 25/26 financial year. What was the commercial challenge or opportunity, and what strategy was taken to address it? (300 words)

9. What data, tools, or frameworks did you use to inform, execute, and optimise the strategy? How did these shape the outcome? (300 words)

10. What challenges did you encounter while delivering this work, and how were they overcome? (300 words)

11. Tell us about the outcomes and how they compare to your original goals. Include metrics such as revenue growth, customer acquisition, conversion rates, retention, ROI, brand reach, or any other relevant commercial or marketing measures that demonstrate effectiveness. (300 words)

12. How do you continuously evolve your approach to growth and digital marketing? How have you contributed to lifting the standard of growth practice within your organisation or the broader industry? (250 words)

13. Please provide a link to a document or case study, or testimonial that highlights the growth work discussed in your submission.